This e-marketing course is aimed at professionals with a beginner or junior level in webmarketing and who occupy positions of webmarketing manager, marketing manager, marketing directors, general manager, e-business director and Internet project manager who wish to master the devices. available on the Web and implement them in the best conditions.
- Learn how to define a strategy adapted to your business
- Master the levers of your visibility online using different platforms
(Adwords, Facebook, Youtube, Twitter, etc.)
- Design an effective campaign, analyzing the advantages & disadvantages of different media
(display, search engine, affiliation, video, social, mobile, etc.)
- Maximize your visitors / customers conversion by the quality of your service
- Measure and optimize your Webmarketing performance, and write clear and constructive campaign reports.
Description of the training
To sell on the Internet, you still need to have customers. All the art of Webmarketing is to assume your presence, generate traffic and ensure the loyalty of your customers.
To succeed in your web marketing, set goals, evaluate your market and competition, and tailor your marketing mix to the promotional channels of the Web.
Master the levers of your visibility through online advertising, SEO, sponsored links, display, affiliation, marketplaces, Web 2.0: the absolute goal is to maximize the conversion of visitors / customers through your campaigns and your service.
And to measure the impact of these, what better than solid tools for monitoring your performance indicators to optimize the effectiveness of your Webmarketing, with a view to continuous improvement.
The duration of the training is 3 days with a month of coaching. The hourly volume is fixed in 13 hours divided as follows: 5 hours on the first day, 5 hours on the second day and 3 hours on the third day.
- The Web environment
- Commerce and Distance Selling (notions)
E-Commerce and Web Marketing Training Plan
Webmarketing: the online presence
- Introduction to the concept of Webmarketing
- The stakes & goals of Webmarketing
- Adapt your marketing mix to the Web
- Market & competition
- The online store
- Domain name (s)
- Home page
- Web 2.0
Webmarketing: online services
- Order process
- Payment Solutions
- Value Added Services
- Quality of service
- Seals and labels
- The board
- Information and exchange area
Webmarketing: e-Merchandising, from real to virtual
- E-Merchandising: the ergonomics of an e-Commerce site, or how to present its products & services?
- From real to virtual
- Products & Categories
- Category Management
- The categories
- From real to virtual
- Alternative entry points
- Product sheet
- Tracking performance indicators
Webmarketing: Promote yourself!
- Research marketing
- Partnership & Affiliation
- Collection and enrichment of data
- Communicate on the site
- Blogosphere and forums
- The participative in the service of the relationship with the consumer
- Mobile marketing
- Global Solution Agencies
- Results monitoring
Webmarketing: e-CRM or sales optimization!
- Relationship Marketing
- Write a promotional message
- Analyze the audience
- Marketing automation
- The problem of “Big Data”
Webmarketing: After Sales & Logistics
- Order management
- Returns Management
- Role of S.A.V. & Promises
- Depending on the clientele
- Depending on the type of product
- Outsource: choice of provider
Webmarketing: Cases and practical tools
- Examples of sites